Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
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Product details
| Management number | 231708252 | Release Date | 2026/06/18 | List Price | US$14.60 | Model Number | 231708252 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media. The new way of planning, steering and measuring marketing maystill appear complex and threatening but promising at once to most decision makers. Thiscollaborative compendium combines proven experience and best practice in 22 articleswritten by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A,Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. MarcGrether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith,Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband,Jonathan Becher/SAP and many more great minds. Read more
| ASIN | B018LKIQ6K |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-3319250236 |
| Edition | 1st ed. 2016 |
| Language | English |
| File size | 6.0 MB |
| Page Flip | Enabled |
| Publisher | Springer |
| Word Wise | Enabled |
| Print length | 470 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Part of series | Management for Professionals |
| Publication date | November 26, 2015 |
| Enhanced typesetting | Enabled |
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