New Arrivals/Restock

REFRESHENING | DEODORIZING | HAPPIFYING We at PRIDE+GROOM are obsessed with PROUD, our signature scent. We've spritzed the dogs and anything else that would sit still since we first completed the award-winning formula. With notes of bergamot, citrus and ylang ylang, it’s fresh, unusual, and just like your dog, an instant mood lifter. If we were sentimental, we’d say it smells like unconditional love. But we’re not. Although, to be fair, it kind of smells like unconditional love. Key Benefits: -Long-lasting, all-natural scent for dogs and cats -Deodorizes and refreshes without harsh chemicals -Infused with BERGAMOT, clinically proven to reduce anxiety, CITRUS, a natural flea repellent, and ylang ylang for a premium scent -Suitable for all coat types and sizes -Perfect for use after baths, grooming, or anytime your pet needs a quick refresh Why Pet Parents Love PROUD: "This refreshening pet cologne keeps pets smelling fresh and clean with a light, uplifting scent—luxury grooming made simple! I even use it as