Built To Launch: Biotech Commercialization Playbook

Built to Launch is the first comprehensive field guide for biotech executives. Drawing on frameworks, real-world case studies, and tactical playbooks, it equips leaders to:Design with patients in mind: Integrate commercial thinking into clinical development.Build launch readiness: Establish the infrastructure and cross-functional systems required for execution.Secure market access: Shape payer strategy, pricing, and distribution models that unlock reimbursement.Mobilize engagement: Equip fi eld teams, empower patients, and orchestrate marketing that drives uptake.Scale and expand: Pursue business development, partnerships, and global strategies that extend impact.This book is not theory. It is a step-by-step blueprint for turning molecules into medicines and innovation into patient impact. Read more